The amount of time, effort, and in many cases money required to create, refine, and release high-quality content is generally quite significant. As such, I've never been shy or reluctant in my efforts to monetize my work in various ways to help justify those investments.
To me, it boils down to a simple truth. If I create something of quality, I believe I have just as much right to profit from it as anyone else doing the same, which is why I never hesitate to set the prices of the products I sell based on generally-accepted industry practices, and never sell products at a loss.
For example, without going into too much detail: The prices I normally set for my books are selected to ensure that I earn an amount of money comparable to the amounts earned by my printing and distribution partners. As a result, any discounts I offer on books during book sales are mostly taken from my third of the proverbial pie. In other words, when I sell my books for any less than I normally do, my printer and distributer still make nearly the same amounts they typically would, while my personal profit is significantly diminished.
As one might expect, things are a little different with eBooks as there are no printing costs involved, which allows me to offer more substantial discounts, while still maintaining a somewhat-fair profit share with my distributors.
I bring all this up because I've decided to offer the deepest discounts I possibly can on my first two books for the month of May in an effort to give as many people as possible the opportunity to read and enjoy them.
I don't know if I could ever adequately convey how inherently-unappealing the thought of earning significantly less for my work than I believe it's worth, not to mention significantly less for it than my business partners will earn, feels to me but at the end of the day, I'm willing to take that hit to get my books into more people's hands, and build my reputation as an author.
So, without further ado, behold the new prices for my first two novels, which will be in effect from May 1st, 2019 until June 1st, 2019!